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Al Farooj

al-farooj-franchise

Al Farooj

Health Food Restaurant Franchise

1994

Lebanon

Upon Request

CONCEPT BRIEF

Al-Farooj Fresh is a fast-Casual restaurant chain owned by Al- Islami Foods Group. The chain is specialized in BBQ Chicken with special recipe, in addition to Shawerma sandwiches with great unique taste in various flavors such as Mexican, Lebanese and Italian.

At Al-Farooj Fresh, our vision is to be the leading fast casual restaurants chain offering the most tasty Shawerma, Wraps & BBQ Chicken in the Middle East.

The first unit of Al-Farooj Fresh was opened by a Lebanese family at Sharjah, UAE in 1994. In the period of twelve years, the number of units had grown to reach eight (8) branches in 2006, 6 in UAE and 2 in Lebanon.

Year 2007 was marked as a turning point in the history of Al-Farooj Fresh Chain when Al-Islami Foods decided to acquire the majority share of the Chain.

After the Acquisition was done successfully, Al-Islami Foods decided to invest on upgrading & developing the concept & the corporate image of Al-Farooj Fresh Chain to reach high international standards.

Furthermore a home delivery Call-Center and a Commissary preparation unit were successfully established.

During the last 4 years, Al-Farooj Restaurants have expanded aggressively and expected to reach total 30 branches in UAE by the end of 2011 – including franchised and companies owned unites.

As for International expansions, Al-Farooj currently has 7 franchised branches in both Lebanon & Kuwait.

Franchise Fee

AED 75,000

Area Required

Royalty Fee

5% of Gross Sales

TRAINING PROGRAM
Training at Headquarters15 – 30 Days
On-site Training14 – 21 Days
SUPPORT PROGRAM
Operational Support Site Selection
Marketing Support Purchasing
Accounting/Audit/Legal Internal Support
Ongoing Research & Development Overall Program Oversight
FRANCHISE FEE
Individual Unit Franchise FeeAED 120,000
Area Development Franchise FeeAED 500,000 (for 5 units)
ONGOING FEE
Royalty Fee5% of Monthly Gross Sales
Advertising Fee3% of Monthly Gross Sales
Marketing Fund1% of Monthly Gross Sales
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