Al-Farooj Fresh is a fast-Casual restaurant chain owned by Al- Islami Foods Group. The chain is specialized in BBQ Chicken with special recipe, in addition to Shawerma sandwiches with great unique taste in various flavors such as Mexican, Lebanese and Italian.
At Al-Farooj Fresh, our vision is to be the leading fast casual restaurants chain offering the most tasty Shawerma, Wraps & BBQ Chicken in the Middle East.
The first unit of Al-Farooj Fresh was opened by a Lebanese family at Sharjah, UAE in 1994. In the period of twelve years, the number of units had grown to reach eight (8) branches in 2006, 6 in UAE and 2 in Lebanon.
Year 2007 was marked as a turning point in the history of Al-Farooj Fresh Chain when Al-Islami Foods decided to acquire the majority share of the Chain.
After the Acquisition was done successfully, Al-Islami Foods decided to invest on upgrading & developing the concept & the corporate image of Al-Farooj Fresh Chain to reach high international standards.
Furthermore a home delivery Call-Center and a Commissary preparation unit were successfully established.
During the last 4 years, Al-Farooj Restaurants have expanded aggressively and expected to reach total 30 branches in UAE by the end of 2011 – including franchised and companies owned unites.
As for International expansions, Al-Farooj currently has 7 franchised branches in both Lebanon & Kuwait.
5% of Gross Sales
|Training at Headquarters||15 – 30 Days|
|On-site Training||14 – 21 Days|
|Operational Support||Site Selection|
|Ongoing Research & Development||Overall Program Oversight|
|Individual Unit Franchise Fee||AED 120,000|
|Area Development Franchise Fee||AED 500,000 (for 5 units)|
|Royalty Fee||5% of Monthly Gross Sales|
|Advertising Fee||3% of Monthly Gross Sales|
|Marketing Fund||1% of Monthly Gross Sales|