Maison Samira Maatouk
In 1960 Mahmoud Maatouk father of Samira Maatouk, a pioneering coffee enthusiast, inaugurated the first Maatouk Maison du Café in Azarieh, Downtown Beirut. The café specialized in freshly roasted premium coffee with uniquely distinguished blends and became widely acclaimed for its outstanding brew.
SAMIRA MAATOUK TODAY
A Passionate, dynamic and ambitious entrepreneur, brought the genuine heritage of her father Mahmoud Maatouk into an innovative, futuristic and sensorial identity… She founded “Maison Samira Maatouk .. Maison de Qualite Fondee En 1960”.. A Café Et Bistro Brand that is very much innovative yet authentic and true to its origins. The excellence that has always been on the inside of every package is now identifiable from the outside..
At Samira Maatouk Factories, coffee is harvested directly from the exotic coffee crops from around the globe because only the finest beans can provide the most aromatic and delicious coffee experience.
Once roasted to perfection and ground it goes instantly to fresh preserving packaging, using “bi-Nitrogeninert ” and the one way degassing valve which is the most advanced pack aging technology , to retain the rich aroma and taste ensuring its authenticity and unique flavor until it is opened.
4% of Gross Sales
|Training at Headquarters||10 – 14 Days|
|On-site Training||5 – 7 Days|
|Operational Support||Site Selection|
|Ongoing Research & Development||Overall Program Oversight|
|Individual Unit Franchise Fee||AED 135,000|
|Area Development Franchise Fee||—|
|Royalty Fee||4% of Monthly Gross Sales|
|Advertising Fee||1% of Monthly Gross Sales|
|Marketing Fund||1% of Monthly Gross Sales|