Maxzi - The Good Food Shop

Casual Dining Restaurant / Retail Franchise



United Arab Emirates

Upon Request


Who is Maxzi?

Maxzi is the name of the son of the Founder (she). The motivation to build the brand Maxzi stems from the passion to provide an affordable delicious food platform to the UAE community. The brand was created with a simple philosophy “Only the Best is Good Enough”.

We are so determined and confident on delivering that philosophy; that the Founder puts her own son’s name to the business.


Why Maxzi?

The Founder came to Dubai in 2005 to establish one of the leading Food Importer & Distributor Indoguna Dubai LLC. Indoguna, in a very short time span, earned a reputation of importing some of the highest quality products from around the world for the restaurants, hotels, catering, cafes, shops, supermarkets and other segments.

She always wonders at that time why are only restaurant and hotels receiving premium quality food. Surely, there were many households who would desire to have restaurant quality ingredients for their own homes! And there, Maxzi restaurant and was born.

Maxzi’s success is in part due to Indoguna Dubai LLC. as the main supplier for all its premium products. It allows Maxzi to have remarkable consistency and continuity of its core ingredients. It also allows Maxzi to import direct from farmers and producers from around the world.

Today, Maxzi provides the community with delicious, affordable, clean label food offerings. It has also received many accolades as one of the better-known steak and burger restaurants in Dubai.

When it comes to food, there is absolutely no compromise. First, we start with our decades old of experience in importing some of the best produce from around the world.

Our very own chef with 17 years of culinary experiences in Lima, NYC, Miami, Singapore, UAE, and other GCC regions has created a diverse menu that attracts consumers from all walks of life and different ethnic backgrounds.

Our focus is simple:

  1. High quality ingredients
  2. No short cut – Only the best is Good Enough
  3. Delicious eating experience each and every time
  4. Affordable price structure.

Franchise Fee

AED 250,000

Area Required

2,000 sq. ft. and 3,000 sq. ft

Royalty Fee

6% of Gross Sales

Training at Headquarters15 – 21 Days
On-site Training10 – 14 Days
Operational Support Site Selection
Marketing Support Purchasing
Accounting/Audit/Legal Internal Support
Ongoing Research & Development Overall Program Oversight
Individual Unit Franchise FeeAED 250,000
Area Development Franchise FeeAED 540,000 (For 3 units)
Royalty Fee6% of Monthly Gross Sales
Advertising Fee2% of Monthly Gross Sales
Marketing Fund1.5% of Monthly Gross Sales

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