Welcome to #1 Franchise Consulting Firm Francorp Middle East
Franchise Your Business | Top Franchise Consultants | Francorp Middle EastFranchise Your Business | Top Franchise Consultants | Francorp Middle EastFranchise Your Business | Top Franchise Consultants | Francorp Middle East
(+971) 4346 5000
info@francorpme.com
Sheikh Zayed Road, Dubai

Morellis

morellis-gelato-franchise

Morelli's Gelato & Espresso Bar

Ice Cream / Sweets Franchise

2003

England

Upon Request

CONCEPT BRIEF

In 1907 Giuseppe Morelli arrives in England and starts selling homemade gelato from the back of his bicycle, eventually arriving at the bustling English seaside resort of Broadstairs.

Over the next 3 generations, the Morelli family open their first ice cream parlour in Broadstairs near the site where Giuseppe’s bicycle had originally stood and the Morelli business expands locally, regionally and nationally into a successful coffee chain and finally by Marino Morelli and his daughter Bibi, into a magnificent ice cream parlour in the world famous Harrods store delighting customers for the next decade.

In 2003, Bibi Morelli, the 5th generation business leader, launches Morelli’s Gelato as a luxury ice cream franchise business. Morelli’s Gelato has since opened successful stores in Europe and the Middle East, now expanding also in the Far East and the Americas. As a family business since 1907, it is historic yet timeless.

Our brand is an aspirational brand, combining affordability at our entry price points with exclusivity in our spectacular sundaes, unique flagship locations and stylish store designs. Exclusive yet inclusive, we offer something special for everyone. Our goal is to bring the best fresh gelato to our customers worldwide, and for the nostalgic pleasure of ice cream to awaken the child in everyone.

BRAND VALUE

  • Affordable indulgence – premium product with accessible entry price point
  • Differentiated and luxury brand specialising in exclusive and prestigious locations worldwide
  • Designer destination caffè or kiosk in an island or corner location
  • Premium all day dining offer (caffè)
  • Stylish Italian store design
  • Local and tourist appeal
  • Loyal and discerning customer base
  • 100 year heritage yet still contemporary

Franchise Fee

£ 25,000

Area Required

200 sq. ft and 1,500 sq. ft

Royalty Fee

6% of Gross Sales

TRAINING PROGRAM
Training at Headquarters14 – 21 Days
On-site Training10 – 20 Days
SUPPORT PROGRAM
Operational Support Site Selection
Marketing Support Purchasing
Accounting/Audit/Legal Internal Support
Ongoing Research & Development Overall Program Oversight
FRANCHISE FEE
Individual Unit Franchise Fee£ 25,000
Area Development Franchise Fee£ 100,000 (For 5 units)
ONGOING FEE
Royalty Fee6% of Monthly Gross Sales
Advertising Fee2% of Monthly Gross Sales
Marketing Fund1% of Monthly Gross Sales
REQUEST FOR MORE INFO

1 Step 1
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right
FormCraft – WordPress form builder