On The Wood
ON THE WOOD was founded in 2008 by the joint efforts of two Lebanese food lovers and an esteemed Emirati partner. The approach was new to the market of Lebanese food a taste that satisfies all lovers of Mediterranean oven baked pastry.
ON THE WOOD was created following innovation and devotion by people that value tradition. They spent months of research and tasting and went to places far enough just to discover and add all the secrets of authentic Lebanese and Italian cuisines.
The concept was simply to create a cosy environment that was well suited to have a unique treat and enjoy a homemade bake serving superior quality and freshly prepared Manakish variety.
First branch was launched near a University compound in Sharjah UAE and now after 13 years of perfection, product development and loads of hard work, we have established our reputation in creating the finest and most innovative Lebanese and Mediterranean pastry; today we are considered as one of the market leaders in our field, hitting success after the other.
ON THE WOOD uses the technique of wood stone oven which is characterized by giving the flavor and quality of the wood, where we use the alternative technique in order to preserve our environment.
The founders carried the concept all the way from birth to success in just devotion and authenticity which was a market need and now they are leaders in cuisines varieties and innovations.
70 sq.m and 150 sq.m
5% of Gross Sales
|Training at Headquarters||15 – 30 Days|
|On-site Training||10 – 15 Days|
|Operational Support||Site Selection|
|Ongoing Research & Development||Overall Program Oversight|
|Individual Unit Franchise Fee||AED 105,000|
|Area Development Franchise Fee||AED 525,000 (for 5 units)|
|Royalty Fee||5% of Monthly Gross Sales|
|Advertising Fee||2% of Monthly Gross Sales|
|Marketing Fund||2% of Monthly Gross Sales|