THE SMOKERY
- Founded
2012
- Number of Units
—
- Country of Origin
Egypt
- Franchise Expansion
Upon Request
CONCEPT BRIEF
The Smokery is a chain of upscale restaurants located in some of the most stunning and prestigious locations all across Egypt, with the first one being in Katameya Heights, Cairo followed by El Gouna, Hurghada and Marassi in the North Coast.
The Smokery provides high quality fine dining in charming and exclusive settings providing a diverse menu and producing some of the finest smoked salmon in the World. Repeatedly excelling in hosting a variety of events such as weddings, engagements, New Year’s Eve parties, Opening Ceremonies, and much more, The Smokery’s unique venues have been categorized among the country’s most popular destinations for events, promising exceptional cuisine and service.
TARGET CUSTOMERS & DIMENSIONS
The Smokery has developed several formats:
- Flagship restaurant: Combing both the Flagship the Smokery & The Smokery Beach with sizes ranging from 400 m2 to 600 m2
- FCR format: The smaller version with a customized menu that will combine both a dine-in area and a delivery option. Sizes range from 100 m2 to 200 m2
Franchise Fee – FCR Unit
USD 50,000
Area Required
400 m sq. and 600 m sq.
Royalty Fee
6% of Gross Sales
TRAINING PROGRAM
| Training at Headquarters | 14 – 21 Days |
|---|---|
| On-site Training | 7 – 14 Days |
SUPPORT PROGRAM
| Operational Support | Site Selection |
|---|---|
| Marketing Support | Purchasing |
| Accounting/Audit/Legal | Internal Support |
| Ongoing Research & Development | Overall Program Oversight |
FRANCHISE FEE
| Flagship Unit Franchise Fee | USD 75,000 |
|---|---|
| FCR Unit Franchise Fee | USD 50,000 |
ONGOING FEE
| Royalty Fee | 6% of Monthly Gross Sales |
|---|---|
| Advertising Fee | 1.5% of Monthly Gross Sales |
| Marketing Fund | 0.5% of Monthly Gross Sales |
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