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Wakame

wakame-franchise

Wakame

Health Food Restaurant Franchise

2008

Kingdom of Saudi Arabia

Upon Request

CONCEPT BRIEF

Wakame, a sushi concept created by Khaled Temairik, Majed Jifri and Abdulwahab Bahrawi in 2008. The owners loved sushi and couldn’t find a place in Jeddah that delivers the quality and taste of Sushi that they were used to when travelling overseas.

During the first year of the launch Wakame witnessed solid results in terms of revenue and consumers demand and managed to generate profit in a short period of time.

Wakame offers the best quality of Sushi while building a strong brand equity and market share within the Sushi market in Jeddah.

What makes Wakame different and unique is using the highest quality ingredients and unique sauces and formulas.

Wakame objectives is to be a strong global brand, to position the brand as a market leader, to dominate the Japanese cuisine market using strong differentials and continuous innovation, to create and establish a strong regular and new customer base by striving for consistent excellence in everything that is done, to set and maintain a high degree of service and product standard and to offer customers a great consistent experience with every visit.

Franchise Fee

SAR 185,000

Area Required

90 sq. meters and 250 sq. meters

Royalty Fee

7% of Gross Sales

TRAINING PROGRAM
Training at Headquarters21 – 30 Days
On-site Training7 – 10 Days
SUPPORT PROGRAM
Operational Support Site Selection
Marketing Support Purchasing
Accounting/Audit/Legal Internal Support
Ongoing Research & Development Overall Program Oversight
FRANCHISE FEE
Individual Unit Franchise FeeSAR 185,000
Area Development Franchise FeeSAR 740,000 (for 5 units)
ONGOING FEE
Royalty Fee7% of Monthly Gross Sales
Advertising Fee2% of Monthly Gross Sales
Marketing Fund2% of Monthly Gross Sales
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