Kingdom of Saudi Arabia
Wakame, a sushi concept created by Khaled Temairik, Majed Jifri and Abdulwahab Bahrawi in 2008. The owners loved sushi and couldn’t find a place in Jeddah that delivers the quality and taste of Sushi that they were used to when travelling overseas.
During the first year of the launch Wakame witnessed solid results in terms of revenue and consumers demand and managed to generate profit in a short period of time.
Wakame offers the best quality of Sushi while building a strong brand equity and market share within the Sushi market in Jeddah.
What makes Wakame different and unique is using the highest quality ingredients and unique sauces and formulas.
Wakame objectives is to be a strong global brand, to position the brand as a market leader, to dominate the Japanese cuisine market using strong differentials and continuous innovation, to create and establish a strong regular and new customer base by striving for consistent excellence in everything that is done, to set and maintain a high degree of service and product standard and to offer customers a great consistent experience with every visit.
90 sq. meters and 250 sq. meters
7% of Gross Sales
|Training at Headquarters||21 – 30 Days|
|On-site Training||7 – 10 Days|
|Operational Support||Site Selection|
|Ongoing Research & Development||Overall Program Oversight|
|Individual Unit Franchise Fee||SAR 185,000|
|Area Development Franchise Fee||SAR 740,000 (for 5 units)|
|Royalty Fee||7% of Monthly Gross Sales|
|Advertising Fee||2% of Monthly Gross Sales|
|Marketing Fund||2% of Monthly Gross Sales|