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Zohoor Alreef

zohoor-alreef-franchise

Zohoor Alreef

Perfume/ Fragrances - Retail Franchise Opportunity

1991

Kingdom of Saudi Arabia

Upon Request

CONCEPT BRIEF

The first Zohoor Alreef shop opened in 1991 in Al Khobar, Saudi Arabia, selling a simple range of toiletries made from natural fruit and floral essences. Over the course of the next two decades, the business grew, and the company was able to open stores in the country’s major new malls. Perfumes, ‘oil perfumes’, cosmetics, gifts and accessories were added in response to demand from an increasingly affluent customer base.

Zohoor Alreef has 150+ stores, mainly in Saudi Arabia and in Bahrain with expected sales turnover of 170 million SR by end of 2012. In addition, franchise stores operating successfully in Qatar, Kuwait and Saudi Arabia. The company founder Mr. Faisal Al Khaldy vision for international growth was to move Zohoor Alreef from a family owned business to a large stock trading company. The company is scheduled for IPO in 2013.

Zohoor Alreef strategy aims at growing across the GCC and wider MENA region, in 2012 to 2014

Franchise Fee

SAR 75,000

Area Required

45 sq.m and 80 sq.m

Royalty Fee

2% of Gross Sales

TRAINING PROGRAM
Training at Headquarters2 – 4 Weeks
On-site Training1 – 2 Weeks
SUPPORT PROGRAM
Operational Support Site Selection
Marketing Support Purchasing
Accounting/Audit/Legal Internal Support
Ongoing Research & Development Overall Program Oversight
FRANCHISE FEE
Individual Unit Franchise FeeSAR 75,000
Area Development Franchise FeeSAR 300,000 (for 5 units)
ONGOING FEE
Royalty Fee2% of Monthly Gross Sales
Advertising Fee2% of Monthly Gross Sales
Marketing Fund1% of Monthly Gross Sales
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