Chattels & More – Expands Brand Reach Across GCC through franchise agreement with Francorp

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Chattels & More expands brand reach across GCC through franchise agreement with Francorp Middle East

Chattels & More has gained acceptance and trust as a strong name within the industry – building a reputation as the ultimate lifestyle furniture brand, through it’s unique product mix and excellent shopping experiences. Chattels & More is a homegrown retail concept of the Easa Saleh Al Gurg Group which has over 25 years of experience in the retail furniture business. As part of their journey to further success and expansion across geographical boundaries, Chattels & More has decided to grow their business through franchising.

Chattels & More, houses  a wide range of hand-picked furniture and accessories. . The products are carefully crafted and designed, with each collection consisting of unique décor being sourced from vendors across Europe.

A major pillar in Chattels & More’ success is the exceptional customer care and services they provide, to ensure an enjoyable and pleasing furniture shopping experience for all. The appeal of their products are found in the functionality of the pieces, that maintain a modern, sophisticated and contemporary look and feel, all whilst catering to many tastes. Chattels & More was won the ‘Décor Retailer of the Year’ Award 2018 from Design Middle East magazine.

Given the growing success of the brand, which is one of the biggest homegrown furniture retailers in the UAE, Chattels & More approached Francorp Middle East, to discuss their plans for expansion across the Middle East and the rest of the GCC.


Francorp is a leading franchise consultancy firm, founded in 1976, that has helped over 16,000 brands in 55 countries to develop their franchise structure. With every client of theirs, Francorp is determined to help with their expansion process through franchising.

Imad Charaf Eddine, CEO & Chairman of Francorp Middle East says, “We are happy to be working closely with the Chattels & More team, and help them in developing the best franchise structure for them to begin operating as a franchise business. To do this, we have understood their goals and objectives, and integrated them into the franchise program put together by our team from the strategy, legal, operations and marketing departments”.