CRANK – Signs Franchise Agreement to Expand its Fitness Concept Across the Region and Beyond

CRANK announced that it has partnered with Francorp Global, a leading international franchise operator, to expand its operations across the region and beyond. This expansion reflects the growing demand for boutique lifestyle fitness brands that provide instructor-led, data-driven workouts in a welcoming and enjoyable environment.

Heightened awareness and interest in health and fitness, combined with a desire to be more socially engaging, particularly post-pandemic, has strengthened the founders’ belief in linking fitness and community.

“CRANK is not only about promoting the physical aspect of health and wellbeing”, say the founders of CRANK, Ken, Kourosh, Nuno and Sami. “We are also continuously looking for ways to enhance our clients’ social and mental wellbeing, whether through community events, collaborations with other partners and brands, and social gatherings”.

They added, “even when lockdowns ushered in a fitness at-home push, we quickly adapted our offering to meet consumers at home and launched our on-demand platform”.

There are positive signals that the global fitness industry is set to grow over the long-term and competition is set to intensify. To this, the founders believe that, “we are confident that what we offer as a concept is unparalleled for several reasons. First, we are proudly UAE-grown, and there is something special about being able to export that to the world instead of being the recipients of global concepts. Second, the continuous investment in our premium facilities, physical space, fitness equipment, light and sound systems, results-based technology, and talent, position us well in the face of competition and ensures unrivalled consistency in quality and service.”