Khalifa Fund for Enterprise Development launches Franchise UAE


Khalifa Fund for Enterprise Development launches Franchise UAE to foster growth of SMEs in Abu Dhabi and the UAE

Khalifa Fund for Enterprise Development (KFED) has announced the launch of its new online portal, Franchise UAE, in partnership with leading franchise company, Francorp. The platform is a one-stop shop for all franchise-related services and is designed to promote inbound and outbound franchising, making it easier for businesses to buy and sell franchises. The portal also provides value-adding support services for franchisors and franchisees in Abu Dhabi.


Franchise UAE is designed to cater to both existing, homegrown businesses seeking to develop a franchise and aspiring entrepreneurs looking to invest in an established business concept. Franchise UAE has two main streams, one of which helps businesses through the buying and selling process of a franchise, while the other helps in two phases. Phase 1 includes a franchisability quiz, FRA Survey & Quiz, and FRA Audit Report, while Phase 2 is the Franchise Development Programme, which is a comprehensive service that enables businesses to launch a sales and marketing campaign, create a comprehensive franchise programme, and effectively recruit, train, and service franchisees.

Her Excellency Alia Abdulla Al Mazrouei, CEO of KFED, said: “The launch of Franchise UAE is an important step in the growth and development of franchising in Abu Dhabi. Franchise UAE will play a vital role in promoting inbound and outbound franchising and will provide much-needed support to businesses looking to expand their operations through franchising. We are pleased to partner with Francorp on this project and are confident that Franchise UAE will be a valuable resource for businesses in Abu Dhabi.”

Franchise UAE’s selected project partner for this platform is Francorp, a leading global franchise consulting firm with more than 40 years of experience. The Franchise Development Programme comes in three iterations: The Partial Development Programme, The Basic Programme, and The Full Programme, which offer a range of services from strategic planning and programme structure to legal franchise documentation, franchise operations services, and franchise marketing services.

Franchise UAE is a welcome addition to KFED’s efforts to support and develop SMEs in Abu Dhabi. With its comprehensive range of services and strategic partnerships, Franchise UAE is poised to become a go-to resource for businesses looking to expand their operations through franchising.