United Arab Emirates
Novo Cinemas is the fastest growing entertainment chain and an industry leader in cinemas in the Middle East.
Novo Cinemas journey began in the year 2000 with the launch of their flagship cinema in Dubai, United Arab Emirates. Ever since, they have continually raised the bar to expand across borders and introduce several firsts from online booking and e-kiosks, to the first cinema-dedicated mobile app and the first IMAX screen in the region.
With a finger on the pulse of social trends, Novo Cinemas stay abreast with rapidly-evolving digital technology.
Novo Cinemas goes beyond screening movies the buy-ticket, eat-popcorn, watch-movie drill to offer complete, premium entertainment experiences for all ages and tastes all in the plushest ambiance, the latest movies, popular Food and Beverage, and gourmet dining with a valet in attendance.
Today, Novo Cinemas mark their presence in the UAE and Bahrain across 152 screens in sprawling cineplexes at the most choice locations.
Novo Cinemas main objective is to be appreciated by Patrons as the most innovative, highly respected and customer friendly Chain of Movie Theaters in the region and to be a market leader for innovation and new technology.
5% of Gross Sales
|Training at Headquarters||15 – 30 Days|
|On-site Training||15 – 20 Days|
|Operational Support||Site Selection|
|Ongoing Research & Development||Overall Program Oversight|
|Individual Unit Franchise Fee||USD 150,000|
|Area Development Franchise Fee||AED 360,000 (for 5 units)|
|Royalty Fee||5% of Monthly Gross Sales|
|Advertising Fee||1.5% of Monthly Gross Sales|
|Marketing Fund||2% of Monthly Gross Sales|