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Novo Cinemas

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Novo Cinemas

Innovative Entertainment Experiences Franchise Opportunity

2000

United Arab Emirates

Upon Request

CONCEPT BRIEF

Novo Cinemas is the fastest growing entertainment chain and an industry leader in cinemas in the Middle East.

Novo Cinemas journey began in the year 2000 with the launch of their flagship cinema in Dubai, United Arab Emirates. Ever since, they have continually raised the bar to expand across borders and introduce several firsts from online booking and e-kiosks, to the first cinema-dedicated mobile app and the first IMAX screen in the region.

With a finger on the pulse of social trends, Novo Cinemas stay abreast with rapidly-evolving digital technology.

Novo Cinemas goes beyond screening movies the buy-ticket, eat-popcorn, watch-movie drill to offer complete, premium entertainment experiences for all ages and tastes all in the plushest ambiance, the latest movies, popular Food and Beverage, and gourmet dining with a valet in attendance.

Today, Novo Cinemas mark their presence in the UAE and Bahrain across 152 screens in sprawling cineplexes at the most choice locations.

Novo Cinemas main objective is to be appreciated by Patrons as the most innovative, highly respected and customer friendly Chain of Movie Theaters in the region and to be a market leader for innovation and new technology.

Franchise Fee

USD 150,000

Area Required

Royalty Fee

5% of Gross Sales

TRAINING PROGRAM
Training at Headquarters15 – 30 Days
On-site Training15 – 20 Days
SUPPORT PROGRAM
Operational Support Site Selection
Marketing Support Purchasing
Accounting/Audit/Legal Internal Support
Ongoing Research & Development Overall Program Oversight
FRANCHISE FEE
Individual Unit Franchise FeeUSD 150,000
Area Development Franchise FeeAED 360,000 (for 5 units)
ONGOING FEE
Royalty Fee5% of Monthly Gross Sales
Advertising Fee1.5% of Monthly Gross Sales
Marketing Fund2% of Monthly Gross Sales
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