Kronfol: Lebanese Casual Dining founded by Wissam Breidy Signs with Francorp for Franchise Expansion Across GCC
Authenticity and dedication are the two pillars of Kronfol’s foundation, for its ground-breaking success in Lebanon, and establishment as a reputable casual dining restaurant; soon-to-go international. Signing with expert franchise consultants was the next big step for Kronfol’s future.
With over 10 years of experience in the F&B business, well-known TV host and media personality, Wissam Breidy, developed Kronfol Casual Dining in collaboration with famous chef, Maroun Chedid, in 2014.
Since its establishment, Kronfol has continued to develop its concept from every aspect, dedicated to improving the quality of their products and services offered to customers. With a carefully curated menu of original authentic Lebanese cuisine and fusion dishes, combined with team of professionals, all enwrapped in a relaxing ambiance and comfortable environment – Kronfol has customers and clientele alike coming back for more.
“We have done a major uplift on the brand to transform it [Kronfol] to where it is today, taking into consideration every single detail – from the look and feel, to the branding and atmosphere – but most importantly, the feeling that you belong as a customer. It has been an exciting journey that has felt very achieving and rewarding” says Wissam Breidy.
“We have done a major uplift on the brand to transform it [Kronfol] to where it is today, taking into consideration every single detail .”Wissam BreidyFounder of Kronfol
Followed by Kronfol’s outstanding success and popularity in Lebanon, the demand to expand was at an all-time high. Wissam decided it was the perfect opportunity to take Kronfol beyond borders and expand towards the rest of the region. In doing so, he approached Francorp Middle East for support and assistance in developing their franchise program.
As part of the first phase of expansion, Kronfol is seeking potential franchisors within the GCC, specifically Kingdom of Saudi Arabia, Qatar and Kuwait as the prominent markets. In the phases after, Kronfol will be expanding across other international markets.
Wissam is confident in Francorp’s proven system, ability and experience to help them in establishing Kronfol as a Lebanese food landmark in every city around the world. “We have been receiving leads from all across the GCC, but we have been extremely selective in perusing any of them until we had all the systems needed to support this expansion. So now, I’m confident to say that ‘We are ready to expand!’”, Breidy expresses.
Imad Charaf Eddine, Chairman of Francorp Middle East is pleased to have Kronfol become part of Francorp’s client list. “As Francorp, we are very excited to see franchises expand in the region such as Kronfol. Franchising is one of the most effective options which takes ambitious companies to new destinations and accelerate their expansion plans without direct investment in developing new branches, especially from emerging markets such as the Middle East.”
Kronfol is an exceptional concept and a franchise opportunity unlike any other; a beloved household name in Lebanon is now an exciting new development within the Middle East, ready to grow and become a beloved restaurant in every city.
