Kingdom of Saudi Arabia
Café Liwan is a regional brand of Café chain, we claim to be truly Saudi Brand having a perfect blend of the Western and Middle Eastern taste. The theme evolves round the Middle Eastern culture. We are in the market since March 2008. Café Liwan wishes to spread awareness of being a Saudi Brand and grow our business and follow the best global practice in operations.
Café Liwan offer Caffeine and non caffeinated cold and hot beverages along with sumptuous goodies like Cheese cake and delicious sandwiches and a few traditional regional drinks like Arabic Coffee.
Outlets located in: Dammam, Khobar, Jubail. Criteria for selection are AAA locations in the community with good population and business prospects, great visibility and easily accessible store.
The core elements of The Café concept, an elegant and sophisticated atmosphere and premium product quality and service, establish the market position of the café. The Café is a premium outlet targeted at consumers with sophisticated taste and associated socio-economic position. The Café’s product offerings and pricing structure are designed to appeal to a wide demographic range.
The market position of The Café requires locations in both premium commercial and residential districts.
175 sq.m and 250 sq.m
4.5% of Gross Sales
|Training at Headquarters||21 – 30 Days|
|On-site Training||7 – 14 Days|
|Operational Support||Site Selection|
|Ongoing Research & Development||Overall Program Oversight|
|Individual Unit Franchise Fee||SAR 70,000|
|Area Development Franchise Fee||SAR 315,000 (for 5 units)|
|Royalty Fee||4.5% of Monthly Gross Sales|
|Advertising Fee||2% of Monthly Gross Sales|
|Marketing Fund||1% of Monthly Gross Sales|