Midas Furniture was established in 1993 with the vision to offer affordable, high-quality furniture and accessories. Midas strategy was guided by a commitment to build a solid business that could grow with the market, both in terms of product selection and corporate infrastructure.
Midas has since grown to become the largest Home and Office furniture retailer in its markets operating 7 large and friendly showrooms with over 550 employees in Kuwait, Jordan and Iraq.
The middle and upper middle classes of Kuwait and other countries in the region continue to be the largest growing sector of the population and have offered tremendous opportunities for the growth and expansion. Midas’ main corporate goal as to gain consumer confidence and credibility, and to become the top choice for home and office furniture and consequently grow with the market.
This strategic foresight resulted in developing the furniture business in Kuwait and Jordan with the highest turnover in their respective markets. Midas’ branch in Iraq continues to grow, even given the difficult circumstance there.
Midas’ experience in the market allows it to manage the company in the most efficient and profitable way possible. Setting new trends through planning and innovation distancing Midas from competition.
Midas continues to invest in the appropriate facilities needed to service customers, while strengthening partnership with supplier. Midas’ staff remains to be the prime asset. Midas’ Management invests in their employees through training and incentives programs. This prudent investment in people, partners and facilities will allow the Midas to maintain and expand market leadership in every market where it operates in.
7% of Gross Sales
|Training at Headquarters||15 – 30 Days|
|On-site Training||7 – 14 Days|
|Operational Support||Site Selection|
|Ongoing Research & Development||Overall Program Oversight|
|Individual Unit Franchise Fee||AED 175,000|
|Area Development Franchise Fee||—|
|Royalty Fee||7% of Monthly Gross Sales|
|Advertising Fee||3% of Monthly Gross Sales|
|Marketing Fund||1% of Monthly Gross Sales|